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How to use the Google Display Network to drive conversions

https://docs.google.com/spreadsheets/d/1Nddz3qOzbdTdA3M1T6O5jUnwfyIxvJiTT9gM2cnuFx0/edit#gid=669207943 (GDN tab)

Display and Retargeting – How to set up segments – Targeting methods and windows – Using a burn pixel to remove users from your segment – Using Google Analytics to create super-segments

GDN Optimization Tips

https://www.en.advertisercommunity.com/t5/Basics-for-New-Advertisers/Google-Display-Network-Campaign-Optimization-Tips-Need-Your/td-p/110706#

https://www.searchenginejournal.com/ppc-101-6-tips-supercharge-google-display-network-performance/183751/

http://www.ppchero.com/avoid-a-gdn-disaster-with-one-simple-optimization/

Display (GDN) Optimization

What Is The Display Network?

Ad Types

Strategy – Mobile Apps

Targeting Segmentation

Layered Targeting

Strategy – Conversions

Targeting Types – Keywords

Targeting Types – Placements

Targeting Types – Topics

Targeting Types – Interest

Targeting Types – In-Market Audiences

Targeting Types – Affinity Audiences

Targeting Types – Demographics/Geographies/Languages

Targeting Types – Site Remarketing

Targeting Types – Similar Audiences

Targeting Types – CRM Remarketing

Site exclusion lists

Negative Audiences

Campaign Optimization

Setting up remarketing audiences and lists

Updated on February 13, 2021

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