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How to build your analytics foundation for tracking

Install Google Tag Manager

Add firing rules – all pages or specific pages

Conversion goals

Define all conversion goals and landing page

#Blog – 8 components of digital marketing foundation 

  • google tag manager  
  • Event tracking – Micro conversion 
  • Conversion tracking – 
  • Custom cookie – Form field lead source tracking for closed loop reporting 
  • Zapier – to connect disparate systems 

Full funnel strategies for lead gen

  • Foundational musts
  • Tag Manager for centralized conversion triggers and conditional tagging rules 
  • Basic closed loop reporting to measure offline conversions – URL parameters, javascript and 
  • Cross channel segments and URL tagging – LinkedIn acquisition traffic 
  • Export lists 
  • Google Analytics segments
Updated on February 13, 2021

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