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How to build an in house digital marketing team

  • Building the team
  • Leveling up the team – training and motivators
  • Focus and specialization
    • Early on – Senior generalists with management experience
    • Middle – Junior specialists with 2-5 years digital experience – train for the role
    • Late – Sr Specialst
  • Training

We provide multiple career paths for individual contributors and people managers

  • Internship – do this w/ training program – pull best into PMA role
  • Paid Media Associates (3) – Paid Social, Paid Search, Programmatic Media specialists
  • Paid Media Manager – account and campaign management
  • Sr. Paid Media Manager – account and campaign management
  • Director of Paid Media – client strategy, team management and sales assist
  • Sr. Director of Paid Media – client strategy, team management and sales assist
Updated on February 13, 2021

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