Paid Search / PPC Manager

How to hire a paid search/PPC manager: job description, and interview questions

The Global Paid Search Manager is accountable for successfully managing the global paid search strategy and execution across a portfolio of regional accounts and campaigns. This role will be responsible for working with internal teams all over the globe to execute an industry-leading paid search and retargeting program in multiple languages.

Responsibilities

  • Function as the expert and lead on the overall global paid search and retargeting strategy, program execution and adherence to overall best practices.
  • Partner with the regional digital marketing team leads to understand requirements, challenges and ongoing resource requirements and create solutions at a global level 
  • Manage the execution and delivery of account maintenance/optimization activities,
  • Own the global keyword list and expansion of list 
  • Own the ad copy creation process, updating all regions when new ads are available and working closely with CRO Manager
  • Identification of landing page creation for all keywords, matching search intent to offer
  • Monitor all active bid strategies across the global account structure and the ongoing execution of bid management via scripting or automated software
  • Actively own the overall paid search budgets, managing against goals and pacing
  • Act as the main point of contact for paid search efforts for the paid media agency, internal departments, and any third-party providers 
  • Oversee and collaborate on the day-to-day management of agency team, providing strategic input, feedback & guidance 
  • Function as the owner of all global performance reports related to paid search
  • Spearhead collaboration, facilitate discussions, planning, and project management of all paid search initiatives with the campaigns team
  • Manage and monitor the delivery of leads on a daily basis and ensure the ongoing execution of all programs 
  • Work in conjunction with paid media team lead and CRO lead to oversee the development of strategic roadmaps, test plans, and risk/benefit analysis.
  • Active monitoring and sharing of paid industry news, trends, tools, and internal cross-team key learnings and incorporation of new technologies

Required Skills & Experience

  • Experience managing 1 or more direct reports and/or a digital marketing agency
  • 2-4 years working with paid search channels including Google and Bing Ads
  • Experience working with paid search optimization platforms such as DoubleClick Search, Marin Software or Kenshoo a plus
  • Experience working in an agency environment or B2B industry a plus
  • Experience developing presentation decks to present marketing strategy, new vendor recommendations, and performance reviews to internal and external teams.
  • Excellent planning, project management, prioritization skills
  • Strong analytical skills to analyze campaign effectiveness and ROI
  • Positive and flexible attitude for working in a fast-paced environment and be able to build strong relationships across various departments and functions
  • Ability to work effectively cross-functionally with a variety of roles, from executives to campaign managers and sales representatives
  • Great attention to detail, time management, organization skills
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