Display & Programmatic

https://docs.google.com/spreadsheets/d/1Nddz3qOzbdTdA3M1T6O5jUnwfyIxvJiTT9gM2cnuFx0/edit#gid=669207943 (GDN tab) Display and Retargeting – How to set up segments – Targeting methods and windows – Using a...

https://www.recode.net/2016/4/26/11586412/programmatic-tv-101-what-you-need-to-know-about-the-multi-billion https://www.thinkwithgoogle.com/articles/evolution-of-tv-programmatic-tv.html http://storage.googleapis.com/think/docs/evolution-of-tv-programmatic-tv.pdf http://www.thedrum.com/news/2017/04/03/aol-launches-programmatic-tv-buyer-platform-with-multi-channel-network-australia http://www.multichannel.com/news/advanced-advertising/sling-tv-launches-real-time-programmatic-ad-service/411702 http://www.broadcastingcable.com/blog/bc-guest-blogs/prepare-programmatic-ott-and-linear-television/164045